ABOUT CHEERS
From Shark Tank to investors (1,500+!)
Since 2014, we've served 1mt customers & sold 50m+ doses - earning the title of the #1brand in alcohol-related health & wellness. Learn about the decade-long journey that led usto where we are & where were going.
WHY CHEERS?
Mission-driven, prioritizing quality, & constantly innovating to remain a category leader.
As a brand focusing solely on alcohol-related health, we aim to help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the category through thoughtful education and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating on the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.
Doctor Recommended
Trusted by Experts
ith a growing network of clinicians across the country now sharing Cheers with their patients, our movement to transform how people approach smarter drinking & alcohol-related health is gaining momentum.
“Cheers tackles the two most evidenced supported mechanisms for why you feel bad after drinking, while working to support your liver—ultimately helping to optimize your health. I recommend Cheers to anyone who imbibes—even if it's just one or two drinks.”
Michael DoMD, MBA
BRAND PILLARS
Talk about your brand
Shaping a category by setting higher standards.
Tab headingHealth Conscious
As health-conscious consumers seek mindful drinking solutions, Cheers fights the stigma around alcohol by promoting fun, responsible consumption. Our products let you enjoy happy hour while staying ready for tomorrow, supporting both short-term comfort and long-term health.
Science Based
We make products that work — backed by science and consumer trust. In an industry focused on form, we prioritize research and effectiveness, communicating our science clearly to empower you to enjoy alcohol mindfully and elevate the category.
Innovation Forward
Transparency is our core principle. We disclose all ingredients and conduct independent testing. Being an early U.S. pioneer of large-scale DHM applications, we maintain unmatched quality standards.
Education Focused
Alcohol health science has long been underappreciated. We deliver easy-to-understand content on liver health and hangover triggers, leading a movement for smarter, more mindful drinking.